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Privacy Policy

Protecting your private information is our priority. This section will explain what data is collected when you visit www.emmatheteachie.com and how it is used. 

Who we are

Our website address is https://emmatheteachie.com and it is owned and operated by Emma McErlane under the business name of Emmatheteachie. For any questions, please email hello@emmatheteachie.com.

Collection of your personal data

We do not collect any personal information about you unless you voluntarily provide it to us. However, you may be required to provide certain personal information to us when you elect to use certain products or services available on the Site. These may include: (a) registering for an account on our Site; (b) entering a sweepstakes or contest sponsored by us or one of our partners; (c) sending us an email message; (d) submitting your credit card or other payment information when ordering and purchasing products and services on our Site. We will use your information for, but not limited to, communicating with you in relation to services and/or products you have requested from us. We also may gather additional personal or non-personal information in the future. We don’t store personal information on our servers unless required for the on-going operation of our site. We do not sell, rent or lease our customer lists to third parties.


When you sign up for the newsletter, your first name and email address is collected. This information is only used to send you emails that are relevant and this data is not shared with any third parties. You may unsubscribe from the newsletter emails at any time by clicking the “unsubscribe” link in the footer of these emails.


When you visit the shop, we’ll track:

  • Products you’ve viewed: we’ll use this to, for example, show you products you’ve recently viewed
  • Location, IP address and browser type: we’ll use this for purposes like estimating taxes

When you make a purchase, we’ll ask you to provide information including your name, billing address, and credit card/payment details. This information is used for purposes such as:

  • Sending you information about your order
  • Responding to your requests
  • Processing payments and preventing fraud
  • Complying with any legal obligations we have, such as calculating taxes
  • Improving our store offerings
  • E-mailing you to ask if you’d like to review the product your purchased

We accept payments through Stripe and Apple Pay. When processing payments, some of your data will be passed to Stripe and Apple, including information required to process or support the payment, such as the purchase total and billing information. Please see the Stripe and Apple Pay Privacy Policies for more details.

If you choose to review a product, your name, comment and any media you upload will be displayed on our website, pending moderation for spam.


To improve your experience on our site, we may use ‘cookies’. Cookies are used by most major websites. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time.

By continuing to browse this website you consent to our use of cookies. You may disable cookies by selecting the appropriate settings on your browser, however, please note that if you do this you may not be able to use the full functionality of this website.

Our website uses Google Analytics, a service which transmits website traffic data to Google servers. Google Analytics does not identify individual users or associate your IP address with any other data held by Google. We use reports provided by Google Analytics to help us understand website traffic and web page usage.

How long we retain your data

Your data is retained for the necessary period to provide you with our services. Where it is no longer necessary to process your personal data we will delete it.

Third party links

This website may include links to other third-party websites. If you click on these links you will be redirected to their website and they may collect data about you and use cookies. If you visit another website, it is highly recommended that you read their privacy policy. Please note that we are not responsible or liable for the content of any third-party website that is linked to.


If you have any questions regarding our privacy policy please email hello@emmatheteachie.com.

Effective as of August 31, 2022.